Businesspeople should have their own thought leadership book.
Thought leadership is essentially “the position of an individual or an organization as an expert in a specific field.”
Here’s why businesspeople need to write and publish a thought leadership book:
- It creates a perception of authority
- It helps you book speaking engagements on your expertise
- It’s an asset that will continue to grow your brand and influence
Once you’ve written your thought leadership book (or hired an elite ghostwriter to do it),
- Publicize it on social media
- Use it as a talking point in conversations
- Create spin-off assets from it (podcasts, newsletter, audiobook, etc.)
You might think an “expert” is someone who knows everything about a specific topic.
Not true.
An expert is someone who knows a little more than others.
A 3-year old is an expert at tying their shoes compared to a 1-year old.
No matter who you are, you have expertise.
Besides the two memoirs I ghostwrote for others, I’ve written and published six thought leadership books.
It works wonders.
Trust me.
-D.Y.
